Phalaris’s Bull: Solving the Riddle of the Great Big World
Phalaris’s Bull: Solving the Riddle of the Great Big World was a unique multimedia narrative. Scientis and philosopher Steven Friedman, shared his journey of his quest to “solve the riddle of the great big world.” The shows title comes from an old story, turned metaphor, about Phalaris’s Bull. A torture device that creates beautiful music. The goal of the poster was to create something different looking than any other theatrical experience. Casting the shape of a bull in opposing lines to the background creates an optical illusion that gets viewers to stop and wonder, much like the show itself.